Jacksonville is the largest city by land area in Florida, offering a unique combination of Atlantic Coast beaches, urban rentals, and affordable entry points compared to South Florida markets. With an average annual STR revenue of $49K and a median daily rate of $258, Jacksonville provides strong returns at a lower investment threshold. The city's diverse demand drivers include Naval Station Mayport, the NFL Jaguars, a growing downtown, and 22 miles of beaches.
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Financing
Expected Income
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Operating Expenses
Main cushion: break-even is 21 pts below modeled occupancy.
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Jacksonville STR Market Highlights
- 1Most affordable major Florida beach market for investors
- 222 miles of Atlantic beaches (Jacksonville Beach, Neptune Beach, Atlantic Beach)
- 3Naval Station Mayport and military demand for short-term housing
- 4NFL Jaguars and major concert venue drive event-based bookings
Seasonality in Jacksonville
Peak season runs May through August with July and June being the busiest months for Airbnb hosts. Spring break and holiday weekends are also strong. Fall sees moderate demand from football season and pleasant weather. Winter is the slowest season but still viable.
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Jacksonville STR Regulations
Jacksonville requires short-term vacation rental registration and compliance with the Duval County tourist development tax. Beach communities (Jacksonville Beach, Neptune Beach, Atlantic Beach) may have additional local requirements.
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