St. Petersburg boasts one of the highest occupancy rates in Florida at 70%, with 17.2% year-over-year growth signaling a rapidly maturing market. Known as the 'Sunshine City,' St. Pete offers a thriving arts district (the Dalí Museum, Chihuly Collection), award-winning craft breweries, and beautiful Gulf Coast beaches. Its proximity to Tampa Bay provides access to a larger metro area's demand drivers while maintaining a distinct, walkable downtown character.
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St. Petersburg STR Market Highlights
- 170% occupancy rate — one of the highest in Florida
- 217.2% year-over-year revenue growth
- 3Dalí Museum, Chihuly Collection, and SHINE Mural Festival draw cultural tourists
- 4Award-winning craft brewery scene and dining
Seasonality in St. Petersburg
Peak season runs December through April with snowbird migration. During peak, occupancy reaches 66.6% with ADRs peaking at $205. Summer sees moderate demand from domestic travelers. Low season occupancy can dip to 32.9% in the slowest months.
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Market averages are estimates for educational purposes only. See full disclaimer